To achieving search engine success by SEO- based link building, it is the only the best short term approach. If you're just trying to build links for SEO purposes and nothing else, you're basically just chasing Google's algorithm and making the most of what works while it's still getting you results. It can still work, but it's not a long-term strategy.

The Google panda algorithm, this can catch unnatural appears things- so when the next penguin or panda updates come around. You are improbable to be in a secure position where you can expect to see a benefit rather that a drop.Great Content increases the targeted traffic on the website for years. And I don't just mean search traffic, but referral, social and word of mouth traffic.

Getting a great link shouldn't be your only end goal – you should think about other target metrics such as audience reach, traffic, mentions, citations, eyeballs, rankings, followers – or, more importantly, revenue!